ARTICLE 18 OF 52
For the longest time as a business owner, I was too worried about chasing “business” aka money. I would say yes to anything and anyone just to “close a deal.” It’s obvious why the “yes” attitude is cancerous. What’s also cancerous, which is a topic very few seem to touch-on, is doing business with people who don’t respect you.
Respect is a big thing in our personal lives, but I feel all too often when I see young business owners and entrepreneurs lose sight of this in their professional lives. Trust me, I’ll admit first I’m the guiltiest of the guild when it comes to doing business with the wrong people early on.
For the next few minutes, I’d like to talk about the importance of ONLY doing business with people who truly respect you. Gone are the days of the 1980 corporate assehole who thinks intimidation and ego are the ways to do business. We’re in a new era of business, but more so, we have to make sure we’re conducting our business with the right people, no matter the situation or how good the money is.
Is Respect A Value For You?
Last month I spoke about how finding my value system was huge for me! Not only are values great for people, but I think having a value system for your business is key, too. Over the years at GoEdison, through trial and error, we have implemented a value system and a standard for people we only do business with.
Although our values aren’t written down in stone, although they should be, they simply go as follows: Do business with people you like. Do business with people who understand your worth. Only do business with people we believe in, and yes, most of all, do business with people you know you can help!
Respect is a mandatory value for me at this stage of my business life. I’m overdoing business with people who suck; it’s that simple. I can’t tell you how many times I’ve put up with someone's bullshit just because we were doing ‘business’ together. Not worth it, not even in the slightest form.
The old saying, you are who you hangout with is HUGE for me! Most of you know this since one of my most popular posts is about the importance of sticking with winners. The same goes for business. If you surround yourself with miserable clients, you’re more prone to do miserable work and attract more miserable clients. When I look at one of the lower points in my business, it’s not because my business wasn’t making money, it’s because I was dealing with clients who didn’t respect me. Guess what?! I was miserable just like them!
If you want your business to flourish, start making respect a must have value for you and your clients and let me know directly how much it changed your business and life for the better.
Stop Justifying When People Are Assholes
I don’t mean to sound so blunt, and my intent is definitely not to be rude or disrespectful, but I have to call it like it is. All too often in business, we justify people being assholes and it’s time to stop. There is no need for it, and personally I zero tolerance for it.
Early on in business, I can’t tell you how many different times people were trying to take advantage of me, and I would always justify it as “they are just playing hardball” or “that’s just who they are,” etc… I was naive. I was dealing with the wrong people, and I was afraid to admit it because that meant I’d have to change who I was dealing with.
You can play ‘hardball’ and have a tough standard in business, ALL WHILE doing it diligently and respectfully. The best leaders and business people I know all know how to be very diplomatic. They don’t get walked on - vice versa - they also don’t walk on people. It HAS to be a very healthy balance of both.
If you’re dealing with someone who is flat out disrespectful, it’s time to move on. I don’t care if there is money on the table. I know from direct experience when dealing with these types of people that business will eventually go south, no matter what the financial numbers look like.
What Do Your Clients Say About You?
The best question to ask yourself when it comes to respect and business is to ask yourself what your clients say about you to other people.
In the book “Getting Everything You Can Out Of All You Got,” Jay Abraham talks about the difference between clients and customers. The actual English breakdown is shocking.
The actual definition of ‘client’ is ‘one which is under the protection of another.’
Think about that? That’s very deep. It’s more than just transaction. It’s protection; it’s relationship, it’s RESPECT.
So with all that said, honestly ask yourself, what do your CLIENTS say about you when you’re not in the room? Do they respect you? Or even more importantly, do you respect them? Are they customers or are CLIENTS to you?
I’ve Failed My Audience: CALL TO ACTION
I owe my readers a big apology. It’s also time for me to be publicly accountable. To be direct, I’ve failed you as a reader. My mission is to blog 52 times in 52 weeks (1x/blog a week for a year), and the last 60 days I haven’t been able to keep pace at the scale I want.
As you know, I don’t believe in bullshit content, so I refuse to create content just for the sake of creating content. Although the ‘count’ of blogs haven’t been created at the pace I promised, the quality of content has my stamp of approval. I appreciate the small engaged audience I’ve created thus far. This site is about realness and transparency, and with that said, I’ve dropped the ball, and I’m not afraid to admit it and pick the ball back up and keep shooting. “Put me in coach!”
If you’re new to this site, and you’re a top performer, business owner or entrepreneur then I HIGHLY recommend joining our small and engaged 100% Earned Community. I send one newsletter per month with exclusive content talking about investing, business and productivity.